
Goal 2026: The Business Playbook
World Stage, Local Advantage: The Non-Tourism Playbook
(Traffic, Staffing, & Continuity)
If your business isn’t tourism-based, you might be thinking, “This won’t affect me.” The reality: massive regional events don’t just bring visitors—they bring traffic shifts, schedule disruptions, delivery delays, and staffing challenges. In Smithville, these impacts will ripple into your business even if your customer base never changes.
The Reality Check: Smithville as a "Relief Valve"
It’s easy to think of the 2026 games as a downtown event, but Smithville is uniquely positioned to feel the impact. We are more than just a neighbor; we are a primary destination for those looking to escape the hustle of the metro while staying close to the action.
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The Lodging Surge: With metro hotels hitting capacity, visitors are flooding into Smithville Airbnbs, Smith’s Fork Campground, and regional rentals. These guests will be grocery shopping, dining, and fueling up right here in town.
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The "Base Camp" Effect: With international teams training at nearby Northland facilities, we will see a spike in specialized security traffic and motorcades.
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The Commuter Reality: A large share of our residents commute south daily. When KC traffic gets unpredictable, Smithville staffing gets unpredictable.
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Vendor Routes: Most deliveries to Smithville run through the I-29, I-435, and Hwy 169 corridors. A slowdown at the "KCI corridor" means your parts, inventory, and service calls can slip.
The Goal: Build Resilience
Reduce the ways a busy metro spills over into your daily work.
Plan for “Motorcade Moments”
As international teams move between base camps and training sites, they often travel with motorcade escorts. This can lead to temporary, unannounced road closures.
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The Fix: If you have employees commuting or deliveries running through the metro, build in a "buffer window," identify alternate routes, and keep your schedule flexible on short notice.
Your 20-Minute Continuity Checklist
A. Define Your Workforce "Rulebook" Decide on your policy now so it’s clear when the tournament begins. Putting this in writing early replaces chaos with confidence:
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Flexible Start Times: Even a 30–60 minute window helps staff navigate traffic.
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Remote/Hybrid Options: If a role can be done from home, consider it for peak match weeks.
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Traffic Grace Policy: Ensure late arrivals due to documented regional closures are handled consistently.
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Cross-Training: Ensure more than one person knows how to do critical tasks so one absence doesn't stall operations.
Delivery & Vendor Readiness
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Audit Your Top 5: Identify your most critical vendors.
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Ask the Question: "What is your logistics plan for the June/July regional congestion?"
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Safety Stock: Consider ordering essential supplies one step earlier than normal to avoid being caught in a delivery delay.
Proactive Customer Communication
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Add a Travel Note: Include one line in your appointment confirmations: "Please allow extra travel time during high-traffic periods in June/July."
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Virtual Options: Offer virtual consultations for services where possible to save your clients the commute.
Transportation Reality: ConnectKC26
As a bedroom community, Smithville’s biggest tournament challenge isn't parking—it's navigating the metro. Whether your employees are commuting or your customers are asking for directions, having a confident answer about ConnectKC26 reduces friction for everyone.
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What is ConnectKC26?
Kansas City has launched a dedicated motorcoach system to move the hundreds of thousands of visitors expected this summer. Standard hotel shuttles are unlikely, meaning these routes will be the primary way travelers reach the action.
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Airport Direct: KCI Airport to Downtown (27th & Main) every 15 minutes. FREE (Booking Required)
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Stadium Direct: Express service to the stadium on the 6 KC match days. $15 Roundtrip
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Region Direct: Daily service connecting the Fan Festival to 15+ regional hubs. $5 Day / $50 Tournament
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Service Window: ConnectKC26 runs for 33 days, from June 11 – July 13, beginning on the first match day and ending two days after the final KC-hosted match.
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Why This Matters in Smithville
Even if visitors aren't parking in your lot, you will be the "first line of information" for guests staying in local Airbnbs or campgrounds.
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Regional Hubs are Key: Visitors staying in Smithville will likely drive to the nearest Northland hubs—specifically Liberty (1915 College St) or North Kansas City (520 E 19th Ave)—to catch the Region Direct or Stadium Direct buses.
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The "Stay Local" Shift: Some residents will avoid the downtown rush entirely. Being the reliable, well-informed local option is your biggest competitive advantage.
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Staff Readiness: Your team should be prepared to answer "How do we get there?" without hesitation.
Simple Staff Script
“Most people here use personal vehicles or rideshare. If you’re heading to a match or the Fan Festival, Smithville residents usually drive to the Liberty or North KC park-and-ride hubs to catch the ConnectKC26 tournament buses. You can book passes and see the latest routes at kc2026.com/transportation.”
Actions to Take Today:
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Update your "Getting Here" info. Add a one-sentence line to your website or Google profile:
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"Rideshare and personal vehicles are common in Smithville; official tournament transit (ConnectKC26) is available from regional hubs like Liberty and North KC. Allow extra travel time in June and July."
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Send a short note to your team to set expectations and reduce stress:
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“Team, Summer 2026 may bring unpredictable metro traffic at times. If delays happen, here’s how we’ll handle it: [Flex start window/Remote option/Traffic grace policy]. Our goal is to stay steady and reduce stress. More details to come as we get closer.”
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Update Google Business: Ensure your hours and photos are current for travelers searching in real-time.
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Prep Your Team: Give them the "shuttle talk"—make sure they know rideshare and personal cars are how people are moving in Smithville.
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Check Your Inventory: Ensure your June/July orders reflect a higher daily regional volume. Done.

Gooal North Event Series
Watch Party Dates and Locations for the Northland are as follows:
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Friday, June 12th - Liberty High School (US Game)
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Tuesday, June 16th - Central Bank Sporting Complex (KC Game)
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Friday, June 19th - Kearney/Jesse James Park (US Game)
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Saturday, June 20th - Gladstone/Happy Rock Park (KC Game)
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Saturday, June 27th - Zona Rosa (KC Game)
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Friday, July 3rd - Riverside/Live Nation Amphitheater (KC Game)
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Saturday, July 11th - North Kansas City (KC Game - Qtr Final)
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Fan Fest - FIFA World Cup 26™ Kansas City
Get ready – open dates for the free* FIFA Fan Festival™ in Kansas City are here! For 18 days across June and July, our region will become a place to gather, celebrate, and experience the FIFA World Cup 2026™.
From live match broadcasts to themed programming, the official FIFA Fan Festival in Kansas City brings the energy of the world's game to the Heartland.
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100 Things to Do or Know Before the FIFA World Cup 2026™ - FIFA World Cup 26™ Kansas City
More than 650,000 fans from across the region, the country, and around the world will start to arrive in Kansas City to celebrate the beautiful game. The FIFA World Cup 2026™ in KC will be a once-in-a-generation experience, where global energy meets Kansas City heart.

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