Goal 2026: The Business Playbook

Preparing for a Global Audience

 

During the 2026 summer tournament, Smithville and the Northland will feel more international than ever before. With four major national teams—Argentina, the Netherlands, England, and Algeria—officially basing their operations in our metro region, we are expecting a surge of diverse cultures and languages right here in our community.

 

What to Expect

You are likely to hear a variety of languages as fans and staff explore the Northland. While English is the universal language for the tournament, you should prepare for:

• Spanish (Argentina)

• Dutch (Netherlands)

• Arabic & French (Algeria)

• German & Portuguese (Common fan languages)

 

Simple Ways to Prepare Your Business

You don’t need to be a linguist to provide a great experience. A few "universal" tools can bridge the gap:

• Icon-Based Signage: Use clear, universal icons for essentials like "Restrooms," "Order Here," "Pick Up," and "Parking."

• QR Code Menus: If you are a restaurant or service provider, a QR code that links to a digital menu or service list allows visitors to use their phone’s built-in translation features instantly.

• Update Your Digital Profile: Ensure your Google Business Profile is up-to-date. International travelers rely heavily on mobile maps to find verified, open businesses.

• The "Translation Plan": Have a translation app (like Google Translate) ready on your staff’s tablets or phones for quick, friendly assistance at the counter.

 

          Did You Know? English is the primary lingua franca for on-field communication and referee teams during the tournament, so

          most official delegations will be comfortable navigating in English.

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One Action to Take Today:

Walk through your business as if you don't speak English. Can you find the restroom? Do you know where to stand to order? Add one clear icon-based sign to your highest-traffic area. Done.​